Patang

A Souvenir Set

'Patang' is a souvenir collection of Coasters and Mug that capture the essence of landmarks and spirit of Ahmedabad city, celebrating its rich cultural heritage and architectural marvels.

Design a visually captivating souvenir for the Heritage city of Ahmedabad, aiming to offer a tangible piece of memory to be cherished by the visitors and for gifting purpose.

Design Brief

Examples of generic souvenirs currently available

But how do people "visually" recall Ahmedabad ?

A worksheet was designed to get a peek into people’s mind, leading to extract workable information that helped for further design process. Three tasks were presented in the worksheet.

What comes to your mind when you think about Ahmedabad?

Draw visuals that you relate with Ahmedabad..

Pickup colors that define Ahmedabad for you..

Here are the responses and consolidated results.

Food

Tradition

Heritage

People

Language

Culture

Chai

Souvenir Selection

Mug and Coasters

Mug and Coasters stood out as ideal souvenir choices, offering not only compact and affordable options but also serving as perfect canvases for stunning visual prints, enabling display of visually stunning prints.

Illustrations will be able to best connect the memory of the city of Ahmedabad as it is direct, simple and enticing. People can connect effectively to clear visuals and color. Keeping many factors in mind, the theme of watercolor artworks seemed to fit the purpose well and was explored further in the design process.

Traveler's Treasures

Sketch Ideation

Final Concepts

The form of the mug draws inspiration from the historic architecture of Ahmedabad, seamlessly blending traditional arcs and modern elements, encapsulating its timeless charm in every curve and contour.